What print does not have going for it is, the ability to drill down and achieve incredible depths of consumer insight, and then reach those people based upon interests, age, hobbies, occupations, income levels and so forth. This is quite valuable. But it is also quite complex, and since it is not my main area of expertise, I would prefer to test the waters – at least initially – via print.
Adam Enfroy is the Affiliate Partnerships Manager at BigCommerce. With 10+ years of experience in digital marketing, ecommerce, selling online courses, and web development, he is passionate about leveraging the right strategic partnerships and software to scale digital growth. Adam lives in Austin, TX and writes about affiliate marketing and building your online influence on his personal blog.
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