(That's why some of those products have such high gravities, of course: it's not that they're selling well - it's the fact that so many people just buy one copy, each through their own hoplink, so the gravity rises and rises and rises, though the sales numbers may actually be comparatively small, compared with many of the products I'm promoting with gravities around 5 or so, some of which are selling by the thousand. But I digress ...).
Affiliate marketing is often termed as one of the best online marketing programs that are available to small business. Why? There is no risk when it comes to affiliate marketing; you only pay after the results are delivered. Using an affiliate marketing program, you agree to pay your affiliate partners a referral fee for each lead or sale that is generated. Affiliate marketing is often referred to as partnership marketing because you are partnering with others to help sell your products and/or services.
Some of these landing pages will have a video. This is a called a VSL (Video Sales Letter). Some of these videos or landing pages seem a bit salesy or tacky I know, but believe me these guys have tested the landing page & videos that convert the best like crazy especially if the offer has high gravity score, that means many people are promoting it & its converting.
A spin-off for web designers is to offer a landing page creation service. Well-optimized landing pages can be the difference between a successful and a failing business. And, as creating the perfect landing page isn’t easy, this is a service many businesses are prepared to pay for. I know people who are earning 6 figures per year and all they do is create landing pages for businesses. There’s serious money to be made.
If you’re looking for inspiration, my friend Michelle Schroeder-Gardner of the website Making Sense of Sense has become the expert on all things affiliate marketing. Michelle earns more than $100,000 per month from her blog and the bulk of her income comes from affiliate sales. Michelle has had so much success with affiliate marketing that she even has her own course called Making Sense of Affiliate Marketing.