Getting businesses to advertise on your podcast, either at the beginning or end or both is a great way to create a revenue through podcasts. Most businesses won’t be keen to advertise on your podcast until you can prove a large number of listeners. Therefore, it is unlikely you will be able to start out from the get-go with sponsors. But once you accumulate regular listeners or a high number of downloads from iTunes, you can start to sell advertising space on your podcasts.
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Once you’ve gathered a list, put together a template outreach email (as you’ll be doing this over and over) that’s short and clear with expectations. Tell your potential interviewee who you are, what your podcast is about, and what you’re asking of them. Do a few test interviews with friends and family to make sure everything is being recorded at the quality you want and then book your first episode.
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This is an awesome post. I have always believed this information to be true. I find that list building and building your relationship with the list has always been effective. The worst thing is to spam your list or send CPA offers. If you really want a quality list, write your own emails and make them personal. I find that adding …”Your Friend…” to the signature works really well. Building trust and like-ability will keep you in the game. To your success!
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