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Be Clear on Tactics and Strategies: You don't want to cannibalize your affiliate program with your own marketing tactics. Keep in mind that affiliates drive a lot of their business through search marketing. If you are both competing on the same keywords, this can often cause issues. For example, if you don't want them to bid on your brand terms be upfront about this at the very beginning of the program.
Answer: This is a common question. The answer is that the most successful internet marketers, and the ones that make the most money, understand both sides of the ClickBank business model. Further, almost all vendors also make money as affiliates for products and services related to their own. And most tenured affiliates eventually start to offer their own products on the vendor side. It’s a virtual double-dip model.
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As an affiliate, all you have to do is sign up for a ClickBank affiliate account and then start browsing their marketplace which lists all the available products from their partner vendors. Once you find a good product (we’ll get into that in a moment), ClickBank will give you a unique “affiliate link” that points to the vendor’s sales page. All you have to do then is make people buy through that link. You earn a commission for any sale made through your affiliate links.
I could have promoted WP Engine (hosting company) for $200/sale with no tier program to climb – sounds pretty good right? But when I checked ShareASale I saw their reversal rates were 24%! Just to give you an idea SiteGround’s reversals are less than 10%. WP Engine starts at $29/month while SiteGround’s is $3.95/month, plus SiteGround has a better reputation. I had to climb a tier program to get SiteGround’s $150/sale, but long-term my research paid off.
Need more ideas on how to make money online? Another strategy is using webinars to market your product, service, or course. I’ve done webinars to promote my financial planning practice and to drum up interest in my online course for financial advisors. With a webinar, you’re basically offering a lot of tips and advice for free — usually in a live format. At the end though, you pitch your paid product or service with the goal of securing a few deals.